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Grundlagen Der Dienstleistungsproduktion
Paperback
Series: Springer-Lehrbuch
Business GeneralEconomicsGeology
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ISBN13: 9783540740582
Publisher: Springer
Published: Apr 16 2008
Pages: 321
Weight: 1.04
Height: 0.70 Width: 6.14 Depth: 9.21
Language: German
Die Autoren liefern hier eine in sich geschlossene Darstellung zur Dienstleistung und zur Dienstleistungsproduktion. Sie erläutern nicht nur die Grundlagen, sondern auch spezifische Eigenarten und Besonderheiten. So stellt vor allem die Erfassung und Bewertung externer Produktionsfaktoren eine wesentliche Ergänzung dieser 5. Neuauflage dar. Die Kenntnis dieser grundlegenden Sachverhalte ist unverzichtbar, um Kostenwirkungen beurteilen und Dienstleistungsmarketing planen und gestalten zu können. Die Autoren schaffen Transparenz und Verständnis für den au erordentlich heterogenen Dienstleistungsbereich. Ihr Buch basiert auf der betriebswirtschaftlichen Produktionstheorie und berücksichtigt ausführlich volkswirtschaftliche Rahmenbedingungen.
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