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Global Sourcing Im Handel: Wie Modeunternehmen Erfolgreich Beschaffen
Hardcover
ISBN13: 9783540770596
Publisher: Springer
Published: Dec 6 2007
Pages: 190
Weight: 1.03
Height: 0.70 Width: 6.50 Depth: 9.37
Language: German
Die Modebranche hat als eine der ersten erkannt, dass man die Prozesse im Bereich Global Sourcing noch optimieren und somit Wettbewerbsvorteile realisieren kann. Das Buch informiert über aktuellste Trends in der Beschaffung der Bekleidungsbranche und führt Praktiker durch den Implementierungsprozess. Schwerpunkte sind die Auswahl der geeigneten Wertkettenstrategie und der Beschaffungsländer, das Lieferanten-Management, die Planung und Steuerung der logistischen Abwicklung sowie die Gestaltung der Aufbauorganisation. Die Kernaussagen werden durch Zitate und Fallstudien illustriert, die auf Interviews mit den Einkaufsverantwortlichen von 20 erfolgreichen Modeunternehmen im In- und Ausland basieren.
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