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Geschäftsmodellanpassung Auf Basis Der Kundensicht: Anforderungsanalyse, Konzept Und Softwareunterstützung
Paperback
Series: Wirtschaftsinformatik - Theorie Und Anwendung, Book 37
Business GeneralGeneral Computers
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ISBN13: 9783832560430
Publisher: Logos Verlag Berlin
Language: German
Diese Arbeit entwickelt ein Vorgehensmodell, das Kundensicht und Geschäftsmodell konzeptionell verbindet. Zudem bieten prototypische Softwarelösungen Unterstützung, um kritische Meilensteine innerhalb des Anpassungsprozesses zu erreichen. Anwender werden methodisch durch Phasen wie die Abbildung und Bewertung des Ist-Zustands, die Entwicklung von Soll-Modellen oder Evaluation geleitet.
Der Nutzen des Vorgehensmodells zur Geschäftsmodellanpassung wird anhand zweier Fallstudien untersucht, in welchen die Softwarelösungen zum Einsatz kommen. Diese verknüpfen Kundenmeinungen und Datenanalysen mit Geschäfts -mo -dell -elementen, um daraus Kundenanforderungen und Anpassungsempfehlungen abzuleiten. Forschung und Praxis bietet die Arbeit eine systematische, datengetriebene Herangehensweise, welche die kontinuierliche Geschäftsmodellanpassung mit Fokus auf die Kundenperspektive angeht.
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