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Geschäftsmodell-Innovation: Grundlagen, Bestehende Ansätze, Methodisches Vorgehen Und B2b-Geschäftsmodelle
Paperback
Business GeneralManagementTechnology & Engineering
ISBN13: 9783658002442
Publisher: Springer Gabler
Published: Dec 14 2012
Pages: 335
Weight: 1.35
Height: 1.00 Width: 6.60 Depth: 9.50
Language: German
Für Unternehmen ist es zunehmend schwieriger, sich gegenüber Wettbewerbern mittels Produkt-, Dienstleistungs- und Prozessinnovationen zu differenzieren, da in diesen Bereichen eine schnelle und einfache Imitierbarkeit gegeben ist. Aus diesem Grund stehen Geschäftsmodelle im Fokus aktueller Diskussionen, da sie schwerer imitierbar sind, sich an Kundenbedürfnissen orientieren, unterschiedliche Elemente eines Unternehmens miteinander kombinieren und somit einen Kundennutzen stiften. Daniel Schallmo stellt eine Methode der Geschäftsmodell-Innovation dar, die es ermöglicht, kunden-, zukunfts- und technologieorientierte Geschäftsmodelle zu entwickeln. Der Autor legt den Schwerpunkt auf die bislang vernachlässigten Business-to-Business-Märkte, für die er generische Geschäftsmodelle erarbeitet.
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