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Frauen Und Verhandlungserfolg: Eine Einführung in Female Negotiation Strategies
Paperback
Series: Essentials
ISBN13: 9783658244064
Publisher: Springer Gabler
Published: Feb 4 2019
Pages: 24
Weight: 0.13
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
Täglich muss jeder von uns verhandeln. Dabei macht es einen Unterschied, ob Männer oder Frauen dies tun. So neigen Frauen dazu, sich mit schlechteren Ergebnissen zufrieden zu geben als Männer. Nach der Forschung lässt sich das mit dem gesellschaftlichen Rollenbild erklären. Wenn Frauen in Konflikten tough auftreten, fürchten sie, ihrem Rollenbild nicht zu entsprechen und negative Gegenreaktionen - zum Beispiel in Form von Sympathieverlust - hervorzurufen (so genannter Backlash-Effekt). Welchen Ausweg gibt es? Dieser Frage geht die genderspezifische Verhandlungsforschung nach. Die Forschungsergebnisse werden in dem vorliegenden essential so vorgestellt, dass sie von jeder Leserin in einer Verhandlungssituation genutzt werden können.
Dr. Julia Sophia Habbe ist spezialisiert auf Konfliktlösung, Prozessführung sowie interne Untersuchungen. Sie ist Partnerin einer internationalen Wirtschaftskanzlei in Frankfurt am Main und Lehrbeauftragte der Johann Wolfgang Goethe-Universität im Bereich genderspezifische Verhandlungsführung.
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