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Die Ermittlung Von Kundenanforderungen Und Ihre Transformation in Technologische Produktinnovationen in Der Frühen Phase Der Automobilen Produktentste
Paperback
Series: Autouni - Schriftenreihe, Book 112
ISBN13: 9783658211196
Publisher: Springer Nature
Published: Feb 27 2018
Pages: 201
Weight: 0.59
Height: 0.46 Width: 5.83 Depth: 8.27
Language: German
Adam Pelka leistet einen theoretischen und empirischen Beitrag zur Implementierung von Kundenanforderungen in der frühen automobilen Entwicklungsphase und liefert dadurch neue Implikationen für das Innovationsmanagement in der Automobilindustrie. Trotz der gro en Bedeutung von Kundenanforderungen im automobilen Umfeld fand eine ganzheitliche Betrachtung der Integration dieser Anforderungen im Rahmen des Produktentwicklungsprozesses selten statt.
Der Autor
Adam Pelka ist bei einem Automobilkonzern im Bereich Technologiestrategie und -management tätig. Sein Aufgabenschwerpunkt liegt in der Erarbeitung einer Konzernstrategie für die Erdgasmobilität. Dazu gehören u.a. die Leitung von Teilprojekten sowie die Abstimmung mit den Konzernmarken zu diversen Inhalten.
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