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Erfolgsstrategien Zur Gestaltung Von Innovationsprozessen: Eine Empirische Analyse Mittelständischer Innovationssysteme
Paperback
Series: Beiträge Zur Produktionswirtschaft
ISBN13: 9783658062286
Publisher: Springer Gabler
Published: Jul 1 2014
Pages: 253
Weight: 0.80
Height: 0.62 Width: 5.83 Depth: 8.27
Language: German
Die Innovationsfähigkeit von Unternehmen ist von zentraler Bedeutung für deren Wettbewerbsfähigkeit. Insbesondere kleine und mittelständische Unternehmen (KMU) bedürfen aufgrund ihrer in der Regel vergleichsweise geringen Ressourcenausstattungen und der marktmächtigen Konkurrenz von Gro unternehmen einer besonderen Innovationsfähigkeit, um sich am Markt behaupten zu können. Auf der Grundlage einer empirischen Analyse von 41 mittelständischen Innovationssystemen identifiziert Björn Seeger Erfolgsfaktoren der Innovation. Anhand von Fallstudien erörtert er, wie diese Erfolgsfaktoren zusammenwirken und wie sie gezielt durch das Management zur Verbesserung der Innovationsfähigkeiten beeinflusst werden können.
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