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Entrepreneurship Der Zukunft: Nachhaltige Geschäftsmodelle Durch Digitale Innovation Und Transformation
Paperback
Business GeneralGeneral Computers
ISBN13: 9783658511326
Publisher: Springer Gabler
Published: Feb 4 2027
Pages: 709
Language: German
Digitalisierung und Nachhaltigkeit sind zwei untrennbar für die wirtschaftliche und gesellschaftliche Entwicklung miteinander verbundene Konstrukte, die in der Unternehmenspraxis häufig nicht zusammen gedacht werden. Dieses Buch regt dazu an, beide Konzepte auf unterschiedlichen Ebenen miteinander zu verbinden. Es enthält zahlreiche Beiträge zu Innovation und Transformation, wobei die interdisziplinäre Bandbreite von Theorie über empirische Argumentationen bis hin zu konkreten Fallbeispielen reicht.
Der nunmehr dritte Band der Entrepreneurship-der-Zukunft-Reihe bietet eine gro e Bandbreite an Ideen, Analysen und Fragestellungen. Dabei wird stets der Blick auf die Zukunftsfähigkeit der digitalen Wirtschaft gerichtet. Es kommen führende Experten aus unterschiedlichen Bereichen zu Wort und aus den Beiträgen lassen sich konkrete Handlungsempfehlungen ableiten, um die Geschäftsmodelle der Zukunft nachhaltig und digital aufzustellen. Das Buch richtet sich gleicherma en an unternehmerische Praktiker wie an Wissenschaftler aus den Bereichen Digitalisierung, Nachhaltigkeit und Unternehmertum.
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