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Entrepreneurship: Modelle - Umsetzung - Perspektiven Mit Fallbeispielen Aus Deutschland, Österreich Und Der Schweiz
Paperback
ISBN13: 9783658267995
Publisher: Springer Gabler
Published: Mar 1 2020
Pages: 451
Weight: 1.67
Height: 0.97 Width: 6.69 Depth: 9.61
Language: German
Anerkannte wissenschaftliche Experten erläutern in diesem umfassenden Lehrbuch die Grundkonzepte des Entrepreneurship sowie die wesentlichen Aspekte für ein erfolgreiches unternehmerisches Engagement. In jedem Kapitel sorgen ein Unternehmerportrait und eine auf realen Unternehmenssituationen basierende Fallstudie aus Deutschland, Österreich oder der Schweiz für einen gelungenen Theorie-Praxis-Transfer. Für die 5. Auflage wurden alle Kapitel überarbeitet. Neue wissenschaftliche Erkenntnisse wurden berücksichtigt.
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