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Entrepreneurship: Unternehmensgründung, Businessplan Und Finanzierung, Rechtsformen Und Gewerblicher Rechtsschutz
Paperback
Series: Springer-Lehrbuch
ISBN13: 9783662464120
Publisher: Springer Gabler
Published: May 21 2015
Pages: 443
Weight: 1.60
Height: 0.93 Width: 6.69 Depth: 9.61
Language: German
Das Thema Entrepreneurship ist eine wirtschaftswissenschaftliche Disziplin, der heute eine hohe Bedeutung zugesprochen wird. Als Querschnittsfach umfasst das Entrepreneurship Komponenten anderer wirtschaftswissenschaftlicher Bereiche wie volkswirtschaftliche, industrieökonomische, gründungstheoretische und rechtliche Elemente.
Das Buch führt anhand zahlreicher konkreter Praxisbeispiele in die Unternehmensgründung ein und zeigt den gesamten Gründungsprozess von der Entwicklung und Analyse einer Geschäftsidee über die Erstellung eines Businessplans bis hin zur Finanzierung einer Neugründung.
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