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Electronic Commerce Und Digital Marketing: Ein Einführendes Lehr- Und Übungsbuch
Hardcover
ISBN13: 9783662703601
Publisher: Springer Gabler
Published: Mar 28 2025
Pages: 381
Weight: 1.87
Height: 0.94 Width: 6.69 Depth: 9.61
Language: German
Die Autoren führen in komprimierter und verständlicher Form in die wichtigsten Bereiche des Electronic Commerce und des Digital Marketing ein. Im Electronic Commerce stehen die wesentlichen Geschäftsmodelle im Vordergrund. Im Digital Marketing liegt das Hauptaugenmerk auf den zentralen kommunikations- und distributionspolitischen Instrumenten. Das Buch eignet sich daher als grundlegendes Lehrwerk für betriebswirtschaftliche Studiengänge an Hochschulen. Darüber hinaus ist es aufgrund seiner übersichtlichen Schwerpunktlegung für die berufsbegleitende Weiterbildung und die unternehmerische Praxis geeignet.
Der Inhalt
- Digitale Transformation von Geschäftsmodellen und Digital Marketing
- Electronic Commerce
- Digital Marketing
- Online-Marktforschung
- Übungsaufgaben und Lösungsskizzen
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