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Einsatz Von Social Software Durch Unternehmensberater: Akzeptanz, Präferenzen, Nutzungsarten
Paperback
ISBN13: 9783658075491
Publisher: Springer Gabler
Published: Oct 23 2014
Pages: 286
Weight: 0.89
Height: 0.69 Width: 5.83 Depth: 8.27
Language: German
Malte Martensen untersucht die berufliche Nutzung von Social Software aus verhaltenswissenschaftlicher Perspektive. Im Zentrum der Arbeit steht die Frage, wie und wofür Social Software im organisationalen Rahmen eingesetzt wird und welche Faktoren einen Einfluss auf die Nutzungsakzeptanz haben. Unternehmensberater stehen als Vertreter einer wissensintensiven und innovationsaffinen Branche im Fokus der Betrachtung. Gruppenvergleiche anhand von sozio-demografischen Faktoren führen zu Ergebnissen, die für Wissenschaft und Praxis von hoher Relevanz sind. Die abgeleiteten Nutzungsprofile sind besonders für Unternehmen, die Social Software zielgruppengerecht einführen wollen, von Bedeutung.
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