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Disruptive Business Imitation - Neun Beschleuniger Zum Kreativen Imitieren Disruptiver Geschäftsmodelle
Paperback
Series: Essentials
ISBN13: 9783658247010
Publisher: Springer Gabler
Published: Jan 4 2019
Pages: 46
Weight: 0.18
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
Im Hyperwettbewerb um Chancenanteile geht es scheinbar nur noch um disruptive Produkt- und Geschäftsmodellinnovationen. Beispiele zeigen jedoch, dass disruptive Imitatoren den disruptiven Innovatoren häufig wirtschaftlich den Rang ablaufen. Entgegen der allgemeinen Meinung scheint auch das kreative Imitieren disruptiver Geschäftsmodelle - das Disruptive Business Imitation Management - im Hyperwettbewerb zunehmend erfolgsrelevant zu werden. Auf diese Managementherausforderung der disruptiven Geschäftsmodellimitation fokussiert das vorliegende essential.
Der Autor
Dr. Roland Eckert ist Professor an der FOM Hochschule für Oekonomie & Management in Essen/Düsseldorf. Er beschäftigt sich seit Jahren mit Fragen des multidimensionalen Innovationsmanagements und der erfolgskritischen Gestaltung intelligenter Echtzeitunternehmen im digitalen Hyperwettbewerb.
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