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Digitale Geschäftsmodellinnovationen Im Mittelstand: Gestaltung Und Validierung Einer Innovation Learning Journey
Paperback
Series: Wirtschaftswissenschaft Und Ökonomische Bildung
ISBN13: 9783658507497
Publisher: Springer Gabler
Published: Jan 25 2026
Pages: 298
Weight: 0.85
Height: 0.67 Width: 5.83 Depth: 8.27
Language: German
Innovationen sind der Schlüssel zu Wohlstand und Wachstum - doch gerade der deutsche Mittelstand tut sich schwer, neue Geschäftsmodelle erfolgreich umzusetzen. Lisa-Marie Pütz zeigt in diesem Buch, wie Unternehmen mit einem praxisnahen Lernkonzept die Chancen digitaler Technologien nutzen können, ohne ihre Ressourcen zu überlasten. Auf Basis des Design-Based-Research-Ansatzes verbindet sie fundierte Theorien der Innovationsforschung, des Entrepeneurship und der digitalen Transformation mit agilen Methoden wie Design Thinking oder Working Out Loud. Das Ergebnis: ein kompetenzorientierter Weg, der Mitarbeitende und Führungskräfte befähigt, Schritt für Schritt digitale Geschäftsmodellinnovationen zu entwickeln und den Mittelstand zukunftssicher aufzustellen.
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