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Digitale Geschäftsmodell-Innovation Mit Augmented Reality Und Virtual Reality: Erfolgreich Für Die Industrie Entwickeln Und Umsetzen
Paperback
Business GeneralGeneral Computers
ISBN13: 9783662637456
Publisher: Springer Gabler
Published: Oct 2 2021
Pages: 172
Weight: 0.67
Height: 0.39 Width: 6.69 Depth: 9.61
Language: German
Geschäftsmodell-Innovationen sind für die Wettbewerbsfähigkeit und den langfristigen wirtschaftlichen Erfolg eines Unternehmens unverzichtbar. Mixed Reality bezeichnet die Technologien Augmented Reality (AR) und Virtual Reality (VR). Auf Basis dieser digitalen Technologien lassen sich sowohl innovative Geschäftsmodelle neu entwickeln als auch bestehende weiterentwickeln. Dabei stehen das Erlangen von Wettbewerbsvorteilen und der Nutzen aus Kundensicht im Fokus.
In der Praxis finden sich bereits zahlreiche Anwendungsfälle, wie beispielsweise für Unterhaltungssoftware, Trainings oder Arbeitsanweisungen. Obwohl das Potenzial von AR und VR in vielen Unternehmen bereits erkannt wird, steht die breite Nutzung der Mixed Reality in der Industrie noch aus. Es mangelt an konkreten Geschäftsmodellen zum betriebswirtschaftlich sinnvollen Einsatz dieser Technologien.
Das Buch bietet Antworten und Praxisbeispiele zu folgenden Fragen:
- WelcheGeschäftsmodelle nutzen produzierende Unternehmen im Bereich der Mixed Reality bereits?
- Welche Geschäftsmodellmuster bieten innovative Potenziale zur Weiterentwicklung, um Wettbewerbsvorteile zu generieren, die Position des Unternehmens in der Wertschöpfungskette zu stärken oder neue Märkte zu erschlie en?
- Wie lassen sich die Geschäftsmodelle in der Praxis mit Hilfe eines Leitfadens implementieren?
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