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Customer Journey Mapping (CJM)
Paperback
Series: German Collection, Book 11
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Publisher: Independently Published
Pages: 290
Weight: 0.86
Height: 0.61 Width: 6.00 Depth: 9.00
Language: German
Dieses Buch, verfasst von Musab Qureshi, einem Berater aus Gro britannien (www.musabconsulting.com), ist ein Leitfaden für bewährte Methoden des Customer Journey Mapping (CJM) und richtet sich an Fachleute, Berater, Studierende und Führungskräfte, die das Kundenerlebnis verbessern möchten.
Jeder Abschnitt des Buches vermittelt neue Perspektiven und Wissen, sodass der Leser von jeder Seite dieser wertvollen Publikation profitiert.
Ein besonderes Highlight dieser zweiten Auflage ist das CJM Playbook, ein praxisorientiertes Toolkit mit Methodik, Vorlagen, Ergebnissen, KPIs und einer Schritt-für-Schritt-Anleitung zur Anwendung von CJM in realen Projekten und Geschäftsumgebungen.
KAPITELÃœBERSICHT:
Kapitel 1: Ein Überblick über Customer Journey Mapping
Kapitel 2: 101 Fragen und Antworten
Kapitel 3: Glossar mit 300 Begriffen
Kapitel 4: 100 Tipps und 50 No-Gos
Kapitel 5: Das CJM-Handbuch
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