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Customer Experience: Vom Produkt zum Erlebnis
Paperback
Series: Management Ratgeber
Publisher: Independently Published
Published: Sep 8 2024
Pages: 54
Weight: 0.26
Height: 0.14 Width: 6.14 Depth: 9.21
Language: German
Kundenorientierung und Customer Experience (CX) sind mehr als nur ein Trend oder ein neues Buzzword - sie sind der Schlüssel zu erfolgreicher Markenführung in der digitalisierten Welt. In einer Welt, in der Produkte und Dienstleistungen zunehmend austauschbar werden, gewinnt die Customer Experience - das ganzheitliche Erlebnis eines Kunden mit einem Unternehmen - an entscheidender Bedeutung. Sie ist der Schlüssel zur Differenzierung im Wettbewerb und bildet die Grundlage für langfristige Kundenbeziehungen, Markentreue und nachhaltigen Unternehmenserfolg.
Dieser praxisorientierte Ratgeber wendet sich an Fach- und Führungskräfte in Unternehmen und Agenturen, die ihre Kompetenzen im Bereich Customer Experience aufbauen oder vertiefen möchten. Er bietet einen strukturierten Überblick über die wesentlichen Aspekte des Themas - von den Grundlagen des Customer Experience Managements über die Transformation von Produkten zu Erlebnissen bis hin zu Zukunftstrends und deren Auswirkungen auf die Kundenbeziehung.
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