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Customer Experience Leadership Im Tourismus: Vom Begeisternden Kundenerlebnis Zur Einzigartigen Kundenbeziehung
Hardcover
ISBN13: 9783658500931
Publisher: Springer Gabler
Published: May 19 2026
Pages: 528
Weight: 2.34
Height: 1.19 Width: 6.69 Depth: 9.61
Language: German
Vor dem Hintergrund der zunehmenden Verschiebung von einer Produktionslogik hin zu einer verstärkten Kunden- und Erlebnisorientierung im Tourismus erfordert der Blick auf den Kunden eine neue Marketingperspektive und damit einen Kulturwandel in der Tourismuswirtschaft, von einem Denken in Produkten und Dienstleistungen zu einem Denken in Erlebnissen, Emotionen und Erfahrungen. Dieses Buch zeigt den aktuellen State of the Art rund um die Themen Customer Experience Management und Customer Relationship Management im Tourismus auf. Durch die Integration von Beiträgen von wissenschaftlichen und praxiserfahrenen Expertinnen und Experten erfolgt eine fundierte und gleichzeitig anwendungsbezogene Aufbereitung der Thematik. Das Spektrum der Beiträge reicht von Fallstudien und Umsetzungserfahrungen bis zu theoretischen Grundlagen, Einzelinstrumenten und Konzepten des Customer Experience und Customer Relationship Management. Dieser Sammelband richtet sich an Tourismusmanagementpraktiker, er eignet sich aber auch als Grundlage für Vorlesungen zum Tourismusmarketing sowie als Quelle zur Anregung weiterer Forschung im weiten Feld der touristischen Experience Economy.
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