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Customer Centricity in Finance: Wie Banken Und Versicherungen Ihre Kundenschnittstelle Neu Gestalten
Hardcover
ISBN13: 9783658534790
Publisher: Springer Gabler
Published: Jan 6 2027
Pages: 250
Language: German
Customer Centricity wird zum kritischen Erfolgsfaktor für Banken und Versicherungen. 40 Vorstände und führende Entscheider aus Banken und Versicherungen geben in 22 Praxisbeiträgen exklusive Einblicke in reale Transformationsvorhaben. Dieses Buch zeigt erstmals, wie Banken und Versicherer Customer Centricity zur Grundlage von Strategie, Wachstum und Transformation machen.
Das Buch setzt neue Ma stäbe, weil es nicht theoretisch bleibt, sondern echte Erfolgsbeispiele, Transformationserfahrungen, Methoden und Zukunftsbilder führender Häuser der Branche bündelt. Dabei zeigt das Praxisbuch neben Erfolgsmodellen auch die Grenzen realer Transformationsprojekte.
Das von den Herausgebern über zahlreiche Praxisprojekte hinweg entwickelte Relevanz-Akzeptanz-Modell liefert einen methodischen Rahmen für die customer-centric Transformation. Entscheider erhalten konkrete Handlungsempfehlungen für verbesserte Kundengewinnung und -bindung.
Der Inhalt
- Customer Centricity als Wachstumstreiber
- Kundenzentrierung als Geschäftsstrategie
- Digitalisierung und KI als Innovationsmotor
- Customer Experience als Wirksamkeitsbeweis
- Erfolgreiche Transformationsmodelle als Wegweiser
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