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Csr Und Retail Management: Gesellschaftliche Verantwortung ALS Zukünftiger Erfolgsfaktor Im Handel
Paperback
Series: Management-Reihe Corporate Social Responsibility
ISBN13: 9783662446843
Publisher: Springer Gabler
Published: Jun 9 2015
Pages: 300
Weight: 1.11
Height: 0.66 Width: 6.69 Depth: 9.61
Language: German
Der Verbraucher vertraut dem Handel, nachhaltige Anforderungen aus der Kundenperspektive in trendigen, innovativen, wert- und sachgerechten Produkten / Services wiederzufinden. Hier besteht häufig ein Gap am Point of Sale zwischen Preisdiskussionen, nachhaltigen Differenzierungsmerkmalen und vernachlässigten Kundenwünschen. CSR bietet dem Handel vielfältige Aktionsfelder zur verantwortungsvollen Unternehmensführung, Entwicklung neuer Geschäftsmodelle, nachhaltiger Services / Produkte, die Kunden begeistern und binden können. Entdecken Sie CSR für Ihr Unternehmen. Best Practice und innovative CSR Modelle (aus Automobil-, Lebensmittelhandel oder Electronic Consumer Goods) beschreiben CSR Potentiale, zeigen Optionen zur Verankerung in der Unternehmensstrategie und die Umsetzung von Erfolgspotentialen im Handel.
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