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Csr Und Institutionen: Etablierung Unternehmerischer Verantwortung in Wirtschaft, Politik Und Gesellschaft
Paperback
Series: Management-Reihe Corporate Social Responsibility
ISBN13: 9783662607398
Publisher: Springer Gabler
Published: May 30 2020
Pages: 384
Weight: 1.41
Height: 0.83 Width: 6.69 Depth: 9.61
Language: German
Dieses Buch zeigt, welche Rolle Corporate Social Responsibility aus Sicht dieser Akteure spielt. Neben der Beantwortung der Frage nach der eigenen Auseinandersetzung innerhalb der Institution, wird insbesondere verdeutlicht, welche Ansätze zur gesamtgesellschaftlichen Diskussion rund um CSR verfolgt werden. Es wird praxisnah die konzeptionelle, strategische Auseinandersetzung mit Unternehmensverantwortung dargestellt und zugleich vergegenwärtigt, mit welchen konkreten Ma nahmen und Ansatzpunkten - zum Beispiel mit dem Fokus Interessenvertretung oder Dienstleistungen - bei den relevanten Zielgruppen - Unternehmen, Mitgliedern oder interessierter Öffentlichkeit - für die Wahrnehmung von CSR geworben und für dessen Relevanz sensibilisiert wird. Hier gelingt ein erster Versuch den Nexus zwischen der gesellschaftlichen Verantwortung von Unternehmen, den institutionellen Strukturen sowie den globalen Rahmenbedingungen aufzuzeigen
In Anbetracht der zahlreichen Wechselwirkungen zwischen Unternehmen und ihren jeweiligen Standorten, erscheint es nur logisch und konsequent, die Potenziale, Motive, Strategien und Projekte von Unternehmen als Partner der Gesellschaft in Rahmen der Weiterentwicklung gesellschaftlicher Institutionen zu sehen. Denn gesellschaftliche Institutionen können in Sachen Nachhaltigkeit nur so gut sein, wie es die Unternehmen sind. Und umgekehrt gilt, dass Unternehmen nur dann nachhaltige Geschäftsmodelle erfolgreich umsetzen können, wenn die dazu notwendigen institutionellen Rahmenbedingungen vorhanden sind.
Die vorliegende Publikation verdeutlicht, dass neue Kooperationen zwischen Wirtschaft, Politik undZivilgesellschaft zur Förderung Nachhaltigen Unternehmertum die deutsche Institutionenlandschaft konstruktiv verändern wird. Das Buch stellt damit die dringend benötigte Brücke zwischen dem Forschungs- und Handlungsfeldern der gesellschaftlichen, politischen und wirtschaftlichen CSR-Diskussion da.
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