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Corporate Sustainability Mindset: Nachhaltige Nachhaltigkeit ALS DNA Von Unternehmen
Paperback
ISBN13: 9783662732168
Publisher: Springer Gabler
Published: Jan 27 2027
Pages: 192
Language: German
Das Thema Nachhaltigkeit hat seit geraumer Zeit Hochkonjunktur auf der politischen Bühne, aber auch in der unternehmerischen Praxis. Es ist notwendig, Nachhaltigkeit fest im Wertesystem von Unternehmen zu verankern. Und dies nicht nur als postulierte Leitlinie in Unternehmensphilosophie und -leitbild, sondern auch im prägenden kulturellen Handlungsspektrum. Das Buch zeigt auf, wie in Unternehmen ein Sustainability Mindset als grundlegende normative Vorstellung partizipativ festgelegt und dann auch als Unternehmens-DNA handlungswirksam in den strategischen und operativen Systemen verankert werden kann, damit Sustainability auch wirklich gelebt wird bzw. werden kann.
Zu Anfang werden der Diskussionsstand zu den konstitutiven Themenelementen Nachhaltigkeit und Mindset/Purpose/DNA zunächst unabhängig voneinander kurz nachgezeichnet. Dann werden die beiden Themenbereiche zusammengeführt und dabei die Inhalte einer Nachhaltigkeits-DNA und Wege zur partizipativen Erarbeitung aufgezeigt. Fallstudien zeigen, inwieweit einzelne Unternehmen auf dem Weg zu einer Nachhaltigen Nachhaltigkeit vorangeschritten sind. Die Überlegungen münden in unternehmensübergreifenden Gestaltungsanregungen in Form eines prozessorientierten Werte-Change-Managements in Richtung gesamtsystemdurchdringende Nachhaltigkeit. Die Anregungen zielen auf situationsbezogen anpassbare Gestaltungsempfehlungen ab, wie die Etablierung einer Nachhaltigkeits-DNA nachhaltig gelingen und aufrechterhalten werden kann, die das ganze Unternehmenssystem durchdringt und dabei wirkkräftig ist.
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