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Corporate Activism: Wenn Unternehmen Sich Engagieren: Einordnung, Motive, Umsetzung
Paperback
Series: Essentials
ISBN13: 9783658509330
Publisher: Springer Gabler
Published: Feb 3 2026
Pages: 65
Weight: 0.23
Height: 0.17 Width: 5.83 Depth: 8.27
Language: German
Dieses essential bietet eine grundlegende Einordnung zu Corporate Activism - dem gesellschaftlichen oder politischen Engagement von Unternehmen - und zeigt, wie eine wirksame Verankerung in der Organisation gelingt. Denn Unternehmen stehen immer mehr unter Druck, gesellschaftlich Position zu beziehen. Corporate Activism eröffnet dabei Chancen, birgt aber auch Risiken, weshalb ein sensibles strategisches Vorgehen erfolgsentscheidend ist. Der Autor erläutert, welche Formen - von Brand und Shareholder Activism über CEO und Employee Activism bis hin zu Customer Activism - existieren und wie sich Unternehmen entlang der 17 Sustainable Development Goals positionieren können. Er bietet theoretische Grundlagen und praxisnahe Empfehlungen, um gesellschaftliches Engagement überzeugend in die Tat umzusetzen.
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