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Bundling telecommunications services: competitive strategies for converging markets.

Bundling telecommunications services: competitive strategies for converging markets.

Paperback

Business General

ISBN10: 3866443773
ISBN13: 9783866443778
Publisher: Karlsruher Institut Fur Techn
Published: Aug 13 2014
Pages: 202
Weight: 0.73
Height: 0.43 Width: 6.69 Depth: 9.61
Language: German
With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.

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Business General