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Big Data: Potential Und Barrieren Der Nutzung Im Unternehmenskontext
Paperback
ManagementGeneral ReferenceGeneral Sociology
ISBN13: 9783658065850
Publisher: Springer vs
Published: Jul 24 2014
Pages: 182
Weight: 0.60
Height: 0.46 Width: 5.83 Depth: 8.27
Language: German
Stefanie King geht in ihrem Buch der Frage nach, weshalb Big Data, trotz des hohen Wertschöpfungspotentials, bis heute nicht in allen Industriezweigen und Unternehmen genutzt wird. Im ersten Teil des Buches behandelt sie die technologischen und kommunikationswissenschaftlichen Grundlagen sowie die Einsatzgebiete von Big Data. Anschlie end untersucht sie die Barrieren und entwickelt potentielle Lösungsansätze. Die Autorin zeigt, dass die Herausforderungen von Big Data primär die Bereiche Daten, Ethik, Gesellschaft, Organisation, Rechtslage sowie Technologie betreffen, und erklärt, wie Unternehmen diese beeinflussen können. Die praktische Umsetzung von Potential und Lösungen veranschaulicht Stefanie King anhand eines führenden Unternehmens der Gesundheitsbranche in den Vereinigten Staaten von Amerika.
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