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Betriebswirtschaftliche Grundlagen Der Systemgastronomie: Eine Managementorientierte Einführung
Paperback
ISBN13: 9783658520427
Publisher: Springer Gabler
Published: Feb 1 2027
Pages: 176
Language: German
Dieses Buch gibt der Systemgastronomie, die inzwischen über die Hälfte des deutschen Au er-Haus-Marktes auf sich vereint, den konzeptionellen Rahmen, der in der operativen Ausbildungsliteratur bislang fehlt. Yves Clément Zimmermann spannt in vier Kapiteln den Bogen vom historischen Ursprung der Branche über Betriebsformen und zentrale Steuerung bis in den operativen Alltag. Leserinnen und Leser erfahren, wie aus zentraler Steuerung, Standardisierung und Multiplikation ein replizierbares Geschäftsmodell entsteht. Au erdem wird erläutert, wie Markenführung, Marketing-Mix, Prozessmanagement und Qualitätssicherung das Versprechen des Geschäftsmodells über viele Standorte tragen. Aktuelle Fallbeispiele, Wiederholungsfragen und kompakte Definitionen erschlie en den Stoff für Studierende und Praktiker gleicherma en.
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