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GenMar - Generational Marketing Strategy: Basket to Casket Marketing 101
Paperback
Series: The Global Entrepreneur: David Selley's Papa
Publisher: Iea
Published: Jun 13 2025
Pages: 168
Weight: 0.44
Height: 0.36 Width: 5.50 Depth: 8.50
Language: English
Master the Art of Marketing Across Generations-from Baby Boomers to Gen Alpha
If you've ever wondered why your marketing isn't landing like it used to, you're not alone. Billions of dollars are lost every year by businesses that fail to recognize one simple truth: generations think differently, buy differently, and expect more personalization than ever before.
GenMar is not just another marketing book-it's your blueprint for mastering generational marketing in a world where attention spans are shrinking and expectations are sky-high. From the first diaper to the final retirement plan, this Basket to Casket approach breaks down how each generation-from the Silent Generation to Gen Z and beyond-responds to messages, products, and platforms.
Whether you're a small business owner, corporate marketer, speaker, author, consultant, or nonprofit leader, GenMar gives you the competitive edge to stand out in today's noisy marketplace. Based on real-world examples, case studies, and decades of hands-on marketing success, this book connects the dots between brand loyalty, emotional triggers, and buying behaviors across age groups.
You'll learn:
- What really drives purchasing decisions in each generation
- Why certain brand messages backfire-and how to fix them
- How to adjust your visuals, values, and voice to speak to who they are now
- Why Millennials aren't just young adults anymore-and what they expect
- How Gen X became the invisible generation (and how to re-engage them)
- How to future-proof your brand for Gen Alpha and beyond
- Includes a practical section on how to apply the GenMar strategy today-plus, stay tuned for the upcoming GenMar Tool Kit, a full program of resources to help you analyze your audience and sharpen your message even further. Want early access? Join the waitlist at www.GenMarStrategy.com and be the first to know when it launches.
If you don't understand generational behavior, your marketing will miss the mark.
GenMar is your roadmap to smarter strategy, deeper connections, and profits that last.
About the Author and the PAPA Series
GenMar: Generational Marketing Strategy - Basket to Casket Marketing 101 is Book 13 in David Selley's groundbreaking PAPA Series-a 13-book collection spanning memoir, entrepreneurship, relationships, and real-world wisdom for today's changing world. Drawing from decades of global marketing experience, David shares insights forged in the trenches of the beauty industry, branding, and business innovation.
This book is also part of David's Guinness World Record attempt to become the oldest author to publish the most books in a single year-proving that passion, purpose, and reinvention have no expiration date.
Curious to discover more? Explore the entire PAPA Series on Amazon and follow the journey of a life rich in experience, resilience, and entrepreneurial spirit.
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