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612-822-4611
Gamification in Tourism: Designing Memorable Experiences

Gamification in Tourism: Designing Memorable Experiences

Paperback

Business General

ISBN10: 3734759676
ISBN13: 9783734759673
Publisher: Bod - Books on Demand
Published: Sep 10 2015
Pages: 190
Weight: 0.56
Height: 0.44 Width: 5.83 Depth: 8.27
Language: English
Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.

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Business General