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From Science to Business: How Firms Create Value by Partnering with Universities

From Science to Business: How Firms Create Value by Partnering with Universities

Hardcover

Business GeneralManagementGeneral Education

ISBN10: 0230236510
ISBN13: 9780230236516
Publisher: Palgrave
Published: Nov 10 2010
Pages: 256
Weight: 1.10
Height: 0.70 Width: 6.20 Depth: 9.20
Language: English
In today's knowledge-based society universities and firms must learn to engage more effectively. Universities focus on generating new knowledge, while firms are increasingly drawing on external collaborations to add value to their offerings. This book shows managers how to work with universities to boost their competitive position and revenue.

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Business General