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Firm Internationalization: Intangible Resources and Development
Paperback
Series: Routledge Frontiers in the Development of International Business, Management and Marketing
ISBN13: 9781032536958
Publisher: Routledge
Published: Dec 18 2024
Pages: 254
Weight: 0.85
Height: 0.57 Width: 6.14 Depth: 9.21
Language: English
In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.
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