Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Fashion Marketing & Merchandising

Fashion Marketing & Merchandising

Quinlan, Cindy
Wolfe, Mary G.

Hardcover

Business GeneralFashion & AccessoriesGeneral Education

Currently unavailable to order

ISBN13: 9798888175743
Publisher: Goodheart-Wilcox Publisher
Published: Oct 2 2024
Pages: 656
Language: English
Fashion Marketing & Merchandising provides students with the most current information about the basic concepts and business aspects of fashion marketing and merchandising. The text introduces students to the field of fashion promotion and provides foundational fashion concepts related to economics, textiles, and design--all critical aspects of the industry. Technological advances in manufacturing; mass customization; niche specialization; and inventory planning, management, and execution are included, as well as retail trends such as omnichannel retailing and showrooming. In addition, the text introduces students to essential career skills and career opportunities.
  • Acquire insight and understanding of the entire textile/apparel/retail soft goods chain from product design to manufacturing to finalizing retail sales
  • Examine changes and strategies in retail promotion and electronic retailing using online, mobile, and social media technologies, and explore current issues related to industry globalization and consolidation, social media, customer privacy, and sustainability

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