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The Future of the Responsible Company: What We've Learned from Patagonia's First 50 Years
Paperback
Publisher Price: $22.00
ISBN13: 9781952338113
Publisher: Patagonia
Published: Sep 5 2023
Pages: 208
Weight: 0.97
Height: 0.80 Width: 6.40 Depth: 9.10
Language: English
Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet.
In plain, compelling prose, the authors describe the current impact of manufacturing, commerce, and traditional capitalism on the planet's natural systems and human communities, and how that impact is forcing business to change its ways. The Future of the Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order.
This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you'll need by treating your workers, customers, and communities with respect. It also describes the threats of traditional capitalism and why the owners of Patagonia chose to hack the system to ensure that the company will still exist and have impact in 100 years. An explanation of Patagonia's revolutionary new business organization, The Patagonia Purpose Trust and The Holdfast Collective, rounds out this captivating business book.
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