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Fundamentals of International Business-3rd ed
Hardcover
ISBN13: 9780990740537
Publisher: Lightning Source Inc
Published: Aug 29 2014
Pages: 428
Weight: 2.40
Height: 0.94 Width: 8.00 Depth: 10.00
Language: English
Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions.
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