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Fundamentals for Successful and Sustainable Fashion Buying and Merchandising
Paperback
Publisher: Charles Nesbitt
Published: Jan 12 2017
Pages: 274
Weight: 0.77
Height: 0.62 Width: 5.50 Depth: 8.50
Language: English
The book outlines the fundamental principles and mechanisms that are applied in fashion retailing and illustrates as to how the major tasks and roles intertwine from the conceptualisation of the product through to the presentation of a finished garment to the customer and in doing so demonstrates how the key functions such as design, buying, merchandising, technology, production, logistics and selling each with their unique specialised operations manage to achieve this.
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