Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Functional Foods Revolution: Healthy People, Healthy Profits

The Functional Foods Revolution: Healthy People, Healthy Profits

Mellentin, Julian
Heasman, Michael

Paperback

Health GeneralTechnology & EngineeringGeneral Sociology

ISBN10: 1853836877
ISBN13: 9781853836879
Publisher: Routledge
Published: Jan 1 2001
Pages: 336
Weight: 0.86
Height: 0.70 Width: 5.50 Depth: 8.50
Language: English
Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.

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