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Frugal Innovation and the New Product Development Process: Insights from Indonesia
Hardcover
Series: Routledge Advances in Management and Business Studies
ISBN13: 9780367029319
Publisher: Routledge
Published: Jan 17 2019
Pages: 270
Weight: 1.25
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.
1 different editions
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Frugal Innovation and the New Product Development Process: Insights from Indonesia
Cadeddu, Stephanie B. M.
Donovan, Jerome D.
Topple, Cheree
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