• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Front End of Innovation in Converging Industries: The Case of Nutraceuticals and Functional Foods

The Front End of Innovation in Converging Industries: The Case of Nutraceuticals and Functional Foods

Paperback

Series: Betriebswirtschaftliche Studien in Forschungsintensiven Indu

Business GeneralTechnology & EngineeringShakespeare

ISBN10: 3835000748
ISBN13: 9783835000742
Publisher: Deutscher Universitatsverlag
Published: Nov 25 2005
Pages: 342
Weight: 0.96
Height: 0.75 Width: 5.83 Depth: 8.27
Language: English
Stefanie Bröring analyses different project types, innovation strategies and front end decision making approaches in the converging sector of nutraceuticals and functional foods which is developing at the border of the pharmaceutical and the food industry. She shows that front end decision making in times of industry convergence is challenged by internal rigidities resulting from path dependency and describes how to successfully approach the front of innovation in times of convergence.

Also in

Business General