Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
From Products to Service and Experience

From Products to Service and Experience

Lindig, Sebastian

Paperback

Business General

ISBN10: 3639142225
ISBN13: 9783639142228
Publisher: Blues Kids Of Amer
Published: Apr 3 2009
Pages: 144
Weight: 0.49
Height: 0.34 Width: 6.00 Depth: 9.00
Language: English
Based on the example of Koch Media, a video games publisher, the transition of a product-focused company into a service and experience business is analysed. The company had to develop an integrated customer-centric service offering around an attractive entertainment experience. This required a transformation with fundamental implications for the company's culture, structure, resources, capabilities and marketing strategy. This book analyses these implications and identifies necessary changes and implementation options. Building on both academic and hands-on experience it provides insight and recommendations regarding scope and challenges of such a transition. Based on interviews with industry experts, comprehensive secondary research and direct observation the traditional video games and new online (MMO) market are compared to identify differences, critical success factors and necessary changes to the company's internal environment. The literature review explores the relevant academic background including service and experience concepts and change management theory. Finally recommendations are made for the actual implementation.

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