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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
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612-822-4611
From data to strategy

From data to strategy

Paperback

Business General

ISBN10: 6209882595
ISBN13: 9786209882593
Publisher: Our Knowledge Publishing
Published: Mar 24 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
In the digital era, data is everywhere, but only those who know how to interpret it can turn it into a competitive advantage. Artificial intelligence has changed the rules of digital marketing by making it possible to analyze large volumes of information and transform them into more accurate and efficient strategic decisions. This book shows, in a clear and accessible way, how to move from data to strategy through the use of artificial intelligence.Throughout the text, the reader will discover how data, algorithms and strategic vision are integrated to better understand the consumer, optimize campaigns and anticipate behavior. Designed for non-specialist audiences, this book offers a solid and comprehensive introduction to one of the most influential tools in digital marketing today.

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Business General