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From Customer Retention to a Holistic Stakeholder Management System: Living a Vision
Paperback
ISBN13: 9783642096068
Publisher: Springer
Published: Nov 6 2010
Pages: 203
Weight: 0.70
Height: 0.47 Width: 6.14 Depth: 9.21
Language: English
Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.
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