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From Assets to Profits: Competing for IP Value and Return

From Assets to Profits: Competing for IP Value and Return

Paperback

Series: Intellectual Property-General, Law, Accounting & Finance, Ma, Book 33

Business GeneralGeneral Law

ISBN10: 0470225386
ISBN13: 9780470225387
Publisher: Wiley
Published: Oct 1 2008
Pages: 320
Weight: 1.20
Height: 1.30 Width: 6.20 Depth: 9.00
Language: English
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

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Berman, Bruce

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Business General