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Stratégies de croissance - Fusions-acquisitions. Alliances stratégiques. Développement interne: Fusions-acquisitions. Alliances stratégiques. Développ
Paperback
ISBN13: 9782100518807
Publisher: Dunod
Published: Jan 28 2009
Pages: 206
Weight: 0.64
Height: 0.44 Width: 6.02 Depth: 9.25
Language: French
Créer une nouvelle dynamique de croissance, interne et externe, dans le contexte de mondialisation actuel, tout en gardant une cohérence globale: tel est le défi que les entreprises doivent relever aujourd'hui. Cet ouvrage a pour objectif de présenter et illustrer de façon didactique les différentes stratégies de croissance, de développement et de positionnement dont doivent disposer les entreprises afin d'être à même de développer leurs activités, accroître leurs parts de marché et créer de la valeur. Guide de réflexion et d'action, il constitue un véritable outil: s'appuyant sur de nombreux cas réels d'entreprise, il intègre la stratégie de façon opérationnelle dans la dynamique de l'entreprise.
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