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Stratégies - 3e éd - Des concepts à leur mise en oeuvre: Des concepts à leur mise en oeuvre
Paperback
Series: Management Sup
ISBN13: 9782100722549
Publisher: Dunod
Published: Aug 19 2015
Pages: 336
Weight: 1.19
Height: 0.70 Width: 6.69 Depth: 9.61
Language: French
- le rôle du dirigeant;
- les processus de formation de la stratégie;
- l'analyse de l'environnement concurrentiel et du contexte général;
- le choix des options stratégiques et le positionnement;
- les sources de l'avantage concurrentiel;
- la gestion des acquisitions, fusions, alliances et partenariats;
- les décisions d'externalisation ou d'intégration;
- le management de l'innovation, la gestion du changement et la prise
en compte du risque;
- les moyens organisationnels.
Cette 3e édition entièrement refondue et renouvelée est enrichie de nombreuses illustrations et exemples récents permettant au lecteur de faire le lien entre les concepts présentés et la réalité des affaires.
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