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Stratégie sans complexe
Paperback
ISBN13: 9782100072668
Publisher: Dunod
Published: Feb 16 2004
Pages: 262
Weight: 0.68
Height: 0.55 Width: 5.50 Depth: 8.50
Language: French
La Stratégie fait peur ou semble inutile. Ce livre se propose dans un style simple et accessible à tous de donner l'essentiel de ce qu'il faut savoir en stratégie. Il s'adresse particulièrement aux patrons de PME qui n'ont pas fait d'études approfondies en gestion. L'auteur a un style très personnel, plein d'humour et d'anecdotes, qui fait de la lecture un plaisir plutôt qu'une corvée professionnelle.
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