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ISBN10: 6202424362
ISBN13: 9786202424363
Publisher: Editions Notre Savoir
Published: Sep 10 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786202424363
Publisher: Editions Notre Savoir
Published: Sep 10 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
Le marché de consommation comprend tous les particuliers et les ménages qui achètent ou acquièrent des biens et des services pour leur consommation personnelle. Les consommateurs varient considérablement en termes d'âge, de revenu, de niveau d'éducation, de modes de déplacement et de goûts. Les spécialistes du marketing trouvent utile de distinguer différents groupes de consommateurs et de développer des produits et des services adaptés à leurs besoins. Le comportement des consommateurs désigne le comportement qu'ils adoptent lorsqu'ils recherchent, évaluent et achètent des produits et des services qui, selon eux, répondront à leurs besoins. L'étude du comportement des consommateurs consiste à examiner comment les individus prennent des décisions pour dépenser leurs ressources disponibles (temps, argent, efforts) en matière de consommation. Elle comprend l'étude de ce qu'ils achètent, pourquoi ils l'achètent et à quelle fréquence ils l'utilisent.
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