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Pme: les stratégies du succès - Guide d'analyse stratégique: Guide d'analyse stratégique
Paperback
ISBN13: 9782100505890
Publisher: Dunod
Published: Apr 4 2007
Pages: 240
Weight: 0.62
Height: 0.51 Width: 5.50 Depth: 8.50
Language: French
Il existe 2 millions de PME en France, ce qui représente 63% de l'emploi total. Les patrons de PME doivent absolument élaborer une stratégie, ils sont solitaires et les consultants sont inaccessibles pour eux... Ce livre se propose de leur faire prendre conscience de la nécessité d'une analyse stratégique, de les sensibiliser aux difficultés de l'auto-analyse et de leur faire découvrir un outil simple et spécifique aux PME pour qu'ils puissent effectuer la démarche par eux-mêmes. L'auteur développe les caractéristiques d'une bonne stratégie pour une PME française actuelle: Détecter les facteurs de vulnérabilité et les éliminer. Mettre en adéquation les ressources disponibles et les ambitions stratégiques idéales . Choisir des niches , insister sur la différenciation et rechercher systématiquement un avantage concurrentiel pour chacune des activités.
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