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Objectif: innovation - Stratégies pour construire l'entreprise innovante: Stratégies pour construire l'entreprise innovante
Paperback
ISBN13: 9782100491087
Publisher: Dunod
Published: Sep 26 2005
Pages: 256
Weight: 0.79
Height: 0.54 Width: 6.02 Depth: 9.25
Language: French
Non, les délocalisations ne sont pas une fatalité. Elles sont le prix à payer pour ne pas avoir identifié les ruptures et les marchés de demain qui assureront le CA futur. Les entreprises européennes, en général, et françaises, en particulier, souffrent d'un manque de culture en matière d'innovation. Les mécanismes en sont rarement compris et la pratique à l'avenant. L'ouvrage propose, d'une part un diagnostic sévère qui vise à rappeler l'impératif d'innovation au regard des évolutions économiques et, d'autre part, il montre comment mettre en place une stratégie d'innovation et la traduire sur les plans de l'organisation et de la culture d'entreprise.
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