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La Marque Employeur: La méthode en 5 étapes pour attirer et fidéliser vos talents
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Publisher: Editions Sktem
Pages: 298
Weight: 0.88
Height: 0.67 Width: 6.00 Depth: 9.00
Language: French
Vous cherchez à attirer les meilleurs candidats ? À fidéliser vos talents ? Vos meilleurs candidats vous jugent avant même de vous rencontrer. Avant de postuler, la plupart consultent ce qui se dit de vous en ligne; vos salariés, eux, racontent leur quotidien à leur entourage, au-delà de vos communiqués.
Cette image qui parle de vous en tant qu'employeur, c'est votre marque employeur. Elle concerne aujourd'hui toutes les organisations, car elle joue un rôle majeur, chaque jour, dans le choix que fait un candidat de vous rejoindre ou dans le choix que fait un salarié de vous quitter.
Une marque employeur faible, c'est des recrutements plus longs, plus chers, et un turnover qui ronge la performance.
Ce livre vous propose une méthode en cinq étapes, éprouvée sur le terrain: diagnostiquer votre situation, définir des objectifs, élaborer un plan d'action, communiquer avec précision, et mesurer les évolutions pour continuer à progresser.
Autour de cette colonne vertébrale, vous trouverez les fondamentaux (les dix piliers, les bénéfices, les forces qui la façonnent) et les leviers d'approfondissement (apprendre des champions, tenir dans la durée). Pour rendre tout cela concret, vous suivrez le parcours de Néoptize, une PME de services fictive, et de sa directrice des ressources humaines, Inès. À chaque étape, vous verrez comment elle applique - et parfois ajuste - la méthode.
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