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Manuel de lobbying
Paperback
ISBN13: 9782100490806
Publisher: Dunod
Published: May 31 2005
Pages: 430
Weight: 1.30
Height: 0.87 Width: 6.02 Depth: 9.25
Language: French
Véritable bible du lobbying, cet ouvrage permet d'appréhender un savoir-faire complexe qui consiste à infléchir la décision publique. Il aborde les trois niveaux du lobbying: région, Etat et Europe. Riche de 80 techniques, illustrées par de nombreux exemples et synthétisées en fiches pratiques, ce manuel est également illustré de plusieurs dossiers tirés de l'actualité qui débouchent chacun sur des conseils très opérationnels. Cet ouvrage résulte de la fusion de deux ouvrages précédents du même auteur: Le lobying et ses secrets et Pratique du lobbying.
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