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Maîtriser la vente et l'expérience client en assurances: Stratégies et techniques pour réussir dans la zone CIMA
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ISBN13: 9782385802615
Publisher: Jets D'Encre
Pages: 344
Weight: 1.06
Height: 0.72 Width: 6.14 Depth: 9.21
Language: French
S'appuyant sur des techniques de vente concrètes et des stratégies d'expérience client adaptées à la zone CIMA, l'ouvrage propose une approche opérationnelle et réaliste de la performance commerciale durable. Gérardo Zannoubo, déjà récompensé par la FANAF en 2023 pour son premier livre, met ici son expertise au service des professionnels, décideurs et apprenants désireux de mieux comprendre et réussir la vente de l'assurance en Afrique francophone.
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